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Posted: Wednesday, April 26, 2017 10:58 AM

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COMMERCIAL FOOD & RESTAURANT

WINE & LIQUOR

PRODUCT PHOTOGRAPHER

 Serving the entire San Francisco Bay Area since 2005
Commercial Photography for Fine Dining Restaurants, FastFoods, Bakeries, CookBooks, Menus, Food Blogs, & Websites

  
Only 495* per on-location session
*   Good up to 10 post-edited images. $45 per still image thereafter
*   Excludes 9.5% Sales Tax, $6 DVD Digital Negatives, $0.53/mile Travel & Mileage, Toll & Parking (if any), & $6.50 Postage for Disc
*   All images submitted are post-edited and 300dpi high resolution for both large print and web media
*   3 to 5 Business Day Turnaround



 

   For further inquiries or to book an on-location shoot, email us at


info@primeimagesphotography.com 
 
   Or call or text us at

 925.640.3723

Visit us also at
www.primeimagesphotography.net

www.primeimages.zenfolio.com
 

 




  

 
Prime Images Photography is a San Francisco Bay Area studio photographer specializing in commercial product food photography for some of the best restaurants in San Francisco Oakland San Jose San Leandro Pleasanton Livermore Tracy Dublin San Ramon Danville Alamo Sunnyvale Santa Clara Palo Alto Milpitas Fremont Mountain View Burlingame Walnut Creek Sausalito since 2005.
Food photography is a still life  specialization of  commercial photography , aimed at producing attractive photographs of  food  for a variety of uses including in advertisements, magazines, packaging, menus or cookbooks. Professional food photography is a collaborative effort, usually involving an  art director , a  photographer , a food stylist, a  prop  stylist and their assistants.

For a long time, food photographs tended to be shot and composed in a manner similar to the way people were used to encountering their food: laid out on a table setting and shot from an overhead perspective, i.e., from the point of view of the eater.  Stylists accordingly arranged the food to appear good from above, with the items arranged flat on the plate and clearly separated from each other.

Later, romantic lighting, shallower angles and more props came en vogue, with extreme cases leading to the term " food porn ". Most recently, the prevailing trend in Western commercial food photography is to present the food as simple, clean and naturally as possible and with little props, often using effects such as selective  focus , tilted plates, and extreme  close-ups . This complements trends in professional cooking to make the food more visually interesting. For instance, the height of dishes tends to increase and their elements are often layered, which lends itself well to narrow-angled shots.

The role of the food stylist is to make the food look attractive in the finished photograph. The time and effort a stylist takes to carefully and artfully arrange the food, is the cause of differences between the way the stylist presents food, and the way a home cook or chef may present food. Visual know how is also a requirement, as is the knowledge of how to translate the perception of taste, aroma and appeal that one gets from an actual dish, to a two-dimensional photograph.

Food stylists have culinary training; some are professional  chefs  or have a background in  home economics .  In addition to knowledge of  nutrition  and cooking techniques, food stylists must also be resourceful shoppers. As creative professionals, they envision the finished photograph and style the food accordingly.

The process of food photography begins with the purchase of the food and ingredients. Only the most visually perfect foodstuffs are acceptable and multiple backup or test items are usually needed. As a result, purchase of the food and ingredients is a very time-consuming process. The best-looking of the purchased items is selected and marked as the "hero", i.e., the item that will be featured in the photograph..  During the setup and for test shoots, it is represented by a cardboard stand-in..

The actual photography can take place in a  studio  under controlled lighting conditions, or under  natural light . The light, background and setting is carefully prepared so as to present the food in an as attractive way as possible without distracting from it. The color and texture of the background is selected so as to effectively complement that of the food and to assist with its lighting.  Styled food is usually marked as inedible and discarded after the shoot, because it may have been handled or treated in ways that make it unsafe for consumption. Professional Commercial Product Photographer San Francisco Oakland San Jose Sunnyvale Mountain View Pleasanton Sunol Santa Clara Sunnyvale Palo Alto Los Altos Los Gatos Burlingame Milbrae South San Francisco Daly City San Bruno Alameda Walnut Creek Concord San Ramon Dublin Danville Alamo. Joaquin Jack Borlongan Prime Images Photography of Dublin CA. We specialize in commercial product photography corporate executive headshots and portrait photographer. Top rated best commercial food headshot portrait photographer in the San Francisco Bay Area.

For a long time, food photographs tended to be shot and composed in a manner similar to the way people were used to encountering their food: laid out on a table setting and shot from an overhead perspective, i.e., from the point of view of the eater.  Stylists accordingly arranged the food to appear good from above, with the items arranged flat on the plate and clearly separated from each other.

Later, romantic lighting, shallower angles and more props came en vogue, with extreme cases leading to the term " food porn ". Most recently, the prevailing trend in Western commercial food photography is to present the food as simple, clean and naturally as possible and with little props, often using effects such as selective  focus , tilted plates, and extreme  close-ups . This complements trends in professional cooking to make the food more visually interesting. For instance, the height of dishes tends to increase and their elements are often layered, which lends itself well to narrow-angled shots.

The role of the food stylist is to make the food look attractive in the finished photograph. The time and effort a stylist takes to carefully and artfully arrange the food, is the cause of differences between the way the stylist presents food, and the way a home cook or chef may present food. Visual know how is also a requirement, as is the knowledge of how to translate the perception of taste, aroma and appeal that one gets from an actual dish, to a two-dimensional photograph.

Food stylists have culinary training; some are professional  chefs  or have a background in  home economics .  In addition to knowledge of  nutrition  and cooking techniques, food stylists must also be resourceful shoppers. As creative professionals, they envision the finished photograph and style the food accordingly.

The process of food photography begins with the purchase of the food and ingredients. Only the most visually perfect foodstuffs are acceptable and multiple backup or test items are usually needed. As a result, purchase of the food and ingredients is a very time-consuming process. The best-looking of the purchased items is selected and marked as the "hero", i.e., the item that will be featured in the photograph..  During the setup and for test shoots, it is represented by a cardboard stand-in..

The actual photography can take place in a  studio  under controlled lighting conditions, or under  natural light . The light, background and setting is carefully prepared so as to present the food in an as attractive way as possible without distracting from it. The color and texture of the background is selected so as to effectively complement that of the food and to assist with its lighting.  Styled food is usually marked as inedible and discarded after the shoot, because it may have been handled or treated in ways that make it unsafe for consumption. Professional Commercial Product Photographer San Francisco Oakland San Jose Sunnyvale Mountain View Pleasanton Sunol Santa Clara Sunnyvale Palo Alto Los Altos Los Gatos Burlingame Milbrae South San Francisco Daly City San Bruno Alameda Walnut Creek Concord San Ramon Dublin Danville Alamo. Joaquin Jack Borlongan Prime Images Photography of Dublin CA. We specialize in commercial product photography corporate executive headshots and portrait photographer. Top rated best commercial food headshot portrait photographer in the San Francisco Bay Area.

San Francisco Oakland San Jose top and best commercial food resttaurant product photographer since 2005. Highly rated commercial photographer covering Pleasanton, Dublin, San Ramon, Danville, Alamo, Walnut Creek, Concord, Lafayette, Moraga, Berkeley, Potrero Hill, Sausalito, San Bruno, South San Francisco, Milbrae, Burlingame, San Carlos, Foster City, Redwood City Shores, Palo Alto, Los Altos, Saratoga, Mountain View, Sunnyvale, Mountain View, Santa Clara, Santa Cruz,  Milpitas, and Fremont City. We also do commercial product photography in-studio or on-location anywhere in the San Francisco Bay Area. We shoot various food cuisine, wines, cocktail drinks, restaurant facilities, kitchen, chefs and staff.. Only the best service from Prime Images Photography of Dublin California Joaquin Jack C. Borlongan.


• Location: On-Location SF Bay Area, San Francisco

• Post ID: 23566955 sf
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