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Posted: Tuesday, July 4, 2017 4:08 AM

Requisition Number: PT:10824
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Pottery Barn Teen
Position Type: Full:time
Our Company
Founded in 1956, Williams:Sonoma, Inc. is the premier specialty retailer of high:quality products for the kitchen and home in the United States. Our family of brands are Williams:Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams:Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully:designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. Weve seen some big changes since our first brick:and:mortar store opened more than half of a century ago. What hasnt changed is our passion for high:quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, were a multi:brand, multi:channel, global enterprise supported by state:of:the:art technology and some of the most talented teams in retailing : and were always looking for new energy and ideas.
Position Summary
The Analyst, CRM will contribute to the planning, execution, and analysis of direct marketing strategies to drive the PBteen business. They will help the Sr. Analyst and/or Manager execute and manage seasonal circulation plans to drive profitable growth and to acquire new, retain existing, and reactivate customers. They will work closely with our Customer Insights team to execute our catalog name selection process and execute test designs that best optimize pages, frequency, reach, and format. They will work with a team of cross:functional partners on various marketing initiatives such as the New Mover program and new store opening marketing campaigns. Great excel skills and the ability to manage a budget (tracking and reconciling) are highly important attributes. Ability to adapt to change, thrive in ambiguity and work in a fast:paced, rapidly changing multi:channel retail environment is a must. This is a great opportunity to work with a well:known brand in a world:class marketing organization and learn from the ground up.
Print Planning and Execution
* Participate in developing circulation and sales plans for direct mail and other marketing campaigns
* Execute catalog production including test design, print specifications and all approvals
* Maintain results histories to inform planning and key circ docs including production schedule, in:home calendar, print summary, catalog inventories
* Participate in and contribute to test design helping to ensure design yields actionable results
* Analyze and report catalog and direct mail campaign performance, test results, etc. leveraging the latest attribution tools
Program Management
* Support non:catalog direct marketing programs such as New Mover, Friends and Family, Top Customer promotions and new store opening marketing
* Complete creative briefs that enable creative team to deliver best possible print pieces
* Review and approve collateral from creative against brief and provide initial feedback
* Select and partner with print vendors to deliver optimal creative pieces within budgeted guidelines
* Request/test/release/track/turn on/off promo codes in Promotion Gateway Tool for all direct marketing programs
* Communicate with field team and call center team where necessary on key marketing programs
* Pull program results across all marketing channels; participate in summarizing findings
* Analyze results, work with key internal partners as needed, make recommendations for changes/improvements
Sales and Costs
* Manage marketing expenses: verify, process, and track invoices
* Prepare monthly accruals
* Review catalog and ecommerce sales curves, make recommendation for chang


• Location: San Francisco

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