Posted: Saturday, March 4, 2017 9:56 PM
CA:FSC SF Off (0174)
525 Market St, 32nd Floor
, San Francisco
, United States (US)
Position Type (Regular/Temporary):
The Marketing Manager role on the Loyalty team at Sephora is responsible for leading the creative development and execution for promotional campaigns for Sephora and retail stores, team development, and supporting the Senior Marketing Manager (SMM) in strategic promotions planning.
Key business partners include: vehicle:specific marketing teams (Email, Site, Social, etc), Production, Search/Acquisition, Project Management, Inventory, Creative, Merchandising, Brand Marketing, Campaigns and Content, Stores, Analytics, Legal, Finance, Call Center and Canada.
ESSENTIAL DUTIES and RESPONSIBILITIES:
:Plan, execute and recap online and in:store promotion:led campaigns.
:Partner with Analytics to forecast promotion performance based on historic data.
:Work with SMM to plan monthly and seasonal promotion calendars (i.e. develop strategies and key dates for large campaigns, monthly promotional cadence, etc.)
:Create and maintain monthly promotion calendar.
:Partner with Director and SMM on implementing learnings from testing initiatives into long:term promotion strategy.
:Lead creative strategy and campaign kick:offs to cross:functional teams.
:Write strategically:rooted creative briefs outlining promotion campaign strategy, objectives, digital assets, and executional requirements for creative team.
:Review all creative and represent strategic feedback on behalf of the team.
:Manage execution of large campaigns from start to finish.
: Develop timelines with Project Management, manage technical set up of promos, troubleshoot unexpected issues, QA final assets, partner with Inventory team to ensure in:stock samples, manage all internal project communication and recap results.
:Communicate any last:minute issues/changes to cross:functional partners that may have impact to marketing.
:Contextualize campaign:level data from Analytics to identify key learnings that can inform promotion strategy go forward.
:Analyze promotion results weekly, monthly, and quarterly to build hindsights and inform future campaign strategies.
:Identify testing opportunities at the campaign level based on performance results.
:Develop and maintain productive relationships with key cross:functional partners across the company, including senior leadership.
:Help Sephora build a world:class Loyalty team
:Guide the individual development and career growth of one/two direct reports.
:Create an environment of professionalism, success and empowerment that will attract top talent.
:5+ years in marketing experience and consumer:based online experience, preferably retail
:Bachelors Degree Required
:Ability to manage a range of projects, people, and initiatives at the same time while maintaining high attention to detail
:High degree of initiative to drive projects to completion
:Outstanding interpersonal skills; ability to develop and maintain relationships with business partners at all levels
:Fundamental interest in building a positive, professional and solution:oriented team culture
:Excellent written, verbal, and presentation skills
:Ability to use analytics to make data:driven decisions
:Excels in fast:paced, high:volume and deadline:driven environment
:Ability to balance client/consumer experience, business needs, and resources to ensure correct prioritization of cross:functional work
:Strong understanding of client/consumer mindset for buying Beauty product online
:Passion for the Beauty business
:Mastery of Microsoft Office (Excel, Word, Outlook, PowerPoint)
SEPHORA has been changing the face of prestige cosmetics since its debut in 1970s Paris. Sephora was acquired by luxury group Moët Hennessy Louis
• Location: San Francisco
• Post ID: 54340937 sf