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Posted: Tuesday, September 12, 2017 2:22 AM

Requisition Number: PK:11508
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Pottery Barn Kids
Position Type: Full:time
About the Role
The Analyst, CRM will contribute to the planning, execution, and analysis of direct marketing strategies to drive the Pottery Barn Kids business. They will help the Sr. Analyst and/or Manager execute and manage seasonal circulation plans to drive profitable growth and to acquire new, retain existing, and reactivate customers. They will work closely with our Customer Insights team to execute our catalog name selection process and execute test designs that best optimize pages, frequency, reach, and format. They will work with a team of cross:functional partners on various marketing initiatives such as the New Mover program, Registry Marketing, and new store opening marketing campaigns. Great excel skills and the ability to manage a budget (tracking and reconciling) are highly important attributes. Ability to adapt to change, thrive in ambiguity and work in a fast:paced, rapidly changing multi:channel retail environment is a must. This is a great opportunity to work with a well:known brand in a world:class marketing organization and learn from the ground up.
Youre excited about this opportunity because you will...
Manage Print Planning and Execution
* Participate in developing circulation and sales plans for direct mail and other marketing campaigns
* Execute catalog production including test design, print specifications and all approvals
* Maintain results histories to inform planning and key circ docs including production schedule, in:home calendar, print summary, catalog inventories
* Participate in and contribute to test design helping to ensure design yields actionable results
* Analyze and report catalog and direct mail campaign performance, test results, etc. leveraging the latest attribution tools
Program Management
* Support non:catalog direct marketing programs such as New Mover, Friends and Family, Top Customer promotions and new store opening marketing
* Complete creative briefs that enable creative team to deliver best possible print pieces
* Review and approve collateral from creative against brief and provide initial feedback
* Select and partner with print vendors to deliver optimal creative pieces within budgeted guidelines
* Request/test/release/track/turn on/off promo codes in Promotion Gateway Tool for all direct marketing programs
* Communicate with field team and call center team where necessary on key marketing programs
* Pull program results across all marketing channels; participate in summarizing findings
* Analyze results, work with key internal partners as needed, make recommendations for changes/improvements
Sales and Costs
* Manage marketing expenses: verify, process, and track invoices
* Prepare monthly accruals
* Review catalog and ecommerce sales curves, make recommendation for changes based on business trend
Why you will love working at Williams:Sonoma, Inc.
* Were a successful, fast:growing company with an entrepreneurial vibe
* A technologically and data:driven business
* Competitive salaries and comprehensive health benefits
* Were at the forefront of tech and retail, redefining technology for the next generation
* Were passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun
Were excited about you because you have...
* A Bachelors Degree or equivalent work experience
* 1:2 years experience in marketing or applicable field
* General business experience
* Retail experience a plus
* Proven analytical and organizational skills
* Moderate to advanced Excel skills (v


• Location: San Francisco

• Post ID: 81346537 sf is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2017