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Posted: Tuesday, March 6, 2018 11:22 AM

Requisition Number: SS:12654
Area of Interest: Information Technology
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full:time
Group Product Manager, SEO
We are looking for a Group Product Manager to join our growing Digital Product Management team in San Francisco, CA.
About the Role
You will be a key member of the Digital Product Management team that is responsible for driving traffic and delivering the online customer experience that drives Williams:Sonoma Inc.s industry leading digital business.
As a Group Product Manager, you will shape the strategy and drive delivery for the SEO channel across all WSI brands and international eCommerce sites. You will work with amazing peers, progressive technologies, and deep resources to help push the boundaries of digital innovation.
The SEO Group Product Manager will develop near and long:term SEO strategies related to keyword list development, site architecture optimizations, back:linking and other strategies to maximize indexing, rank, traffic, and sales. This person will be the Companys SEO evangelist and identify SEO expansion opportunities, collaborating closely with Technology and Brand site managers to implement. The ability to adjust strategies in a very fast paced business environment is a must.
* Provide thought leadership and drive the cross:brand SEO function with on: and off:site optimization efforts and vet new opportunities to improve SEO ranking and sales
* Forge strong relationships with WSI Technology teams and Brand teams, ensuring SEO stays top of mind, prioritizing work with strong ROI
* Develop a robust backlog of well:researched and clearly articulated SEO initiatives
* Develop user stories and work with Technology teams to drive implementation and optimization
* Lead content syndication and creation strategy across WSI working with Brand partners
* Analyze search demand to identify growth opportunities for content and product
* Influences Brand strategy and site structure as related to SEO and content
* Take a leadership role in managing external business partners including providing prioritization, day to day feedback, contract negotiations and guidance on product roadmap
* Present findings, analysis and recommendations to management through Senior Executive levels
* Ensure Marketing initiatives are on brand with merchandising, promotional, and overall business strategy
* Identify and leverage synergies and trends between SEO and SEM
* Analyze the competitive marketplace and follow SEO trends
* Drive international SEO initiatives including localization, content creation ideas and SEO IT projects
We believe this is an exciting opportunity, working on initiatives of significant opportunity and scale. Youll be in the middle of the action : eCommerce and Marketing is at the core of WSIs growth (52 of company sales) and will continue to fuel our success.
You will have the chance to work at the pace of a start:up with the resources of a 5 billon company. We want you to bring creative ideas to the table and work with our teams to execute them to completion.
We have an outstanding product team with a history of success and a great reputation within our company. We get to work closely with great brands and tackle interesting problems with technology. And we have a smart, experienced leadership team that wants to do it right and is open to new ideas.
Of course, we pay a competitive salary with a comprehensive benefits package. And we get an awesome discount on products from all of our brands.
Requirements and qualifications
Were excited about you because...
* You have at least five years of experience in SEO.
* You have at least two years of experience supervising or managing a team of contributors.
* You have a proven ability to understand and discuss technical concepts, manage trade:offs


• Location: San Francisco

• Post ID: 98667837 sf is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018