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Posted: Monday, January 8, 2018 2:24 AM

Offline Marketing Campaign Operations Manager

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Location: This role can be based in either San Francisco, Sunnyvale, or New York depending on what the candidate approved for hire chooses.

LinkedIn is searching for an Offline Marketing Campaign Operations Manager who will be integral to our acquisition marketing efforts and be responsible for driving the operations, performance and expansion of our direct response offline programs. Specifically, we are searching for an expert in offline media landscapes such as TV, Radio, Outdoor, Transit, Print, and Direct Mail. You should be comfortable managing large campaigns and budgets across multiple platforms and offline marketing channels. You will be collaborating internally with the business units to determine direct response media strategies for offline media vehicles aimed at acquiring customers into LinkedIn's suite of products.


* Creation of offline media plans designed to hit acquisition and ROI goals

* Report, analyze and develop insights on campaign performance on a regular basis

* Develop forecasts and ad-hoc projections for spend, revenue and ROI

* In collaboration with business units and Account Manager, craft an integrated direct response media strategy and define budgets and channel mix to communicate product value propositions and acquire customers for LinkedIn products

* Maximize return on ad spend through real time management of direct response media investments, including rapid spend optimization decisions

* Manage offline advertising agencies to drive channel performance and ensure smooth and accurate campaign execution

* Develop testing frameworks in collaboration with Performance Operations to understand incremental lift and impact of offline and DR campaigns.

* Work closely with agencies and Business Analytics team to ensure the right data is passed between both parties to enable optimal campaign management

* Work with Product / Business Analytics / Engineering teams to ensure direct response attribution and tracking solutions are in place

* Skillfully deep dive into research, both qualitative and quantitative and ultimately make key observations and insights for your POV on a target or channel

* Integrate current LinkedIn user personas into media targets to reach in an effort to maximize customer acquisition

* Responsible for planning in regional markets and national markets

* Responsible for offline direct response media spend reconciliations and billing/invoicing

* Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment

Basic Qualifications:

* 3+ years of offline marketing experience

Preferred Qualifications:

* B.S./B.A. in Marketing or related field

* Experience in scaling direct response offline marketing programs, while driving efficiency and meeting ROI targets

* Excellent analytical skills

* Excellent communication, interpersonal, and team building skills

* Ability to solve complex problems

* Ability to demonstrate resourcefulness, motivation, initiative and leadership

* Ability to build creative solutions and drive results

* Ability to work with cross-functional teams including web development, tech, sales ops and marketing ops

* Knowledge of offline direct response marketing (Radio/TV/Direct Mail) and the paid media marketplace



• Location: San Francisco

• Post ID: 93160027 sf is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018